SEO Built For Small Business Growth
Designed specifically for small businesses, this service focuses on building sustainable rankings that generate real enquiries and revenue. Compete effectively in your market without relying heavily on paid advertising.
Small business SEO
I am a small business SEO consultant. If you’ve found my page, then my strategy works. I am based in Sydney, however I service the whole Australian market, and can even help out internationally. No matter what industry you are in or where you want to target, I can help drive leads to your small business.
Small business SEO is important as being found in search engines drives lots of leads. Compared to traditional small business marketing techniques such as print advertising, pamphlet drops, industry magazines and so on, SEO is likely the cheapest and most efficient way to reach the masses on a small budget.
Customers often want to support small businesses, its largely the underdog mentality. Whilst big businesses have larger budgets and can throw more resources at digital marketing, if you know what you’re doing you can easily outrank them and appear above them with the right SEO strategies.
Why You Need To Focus On SEO?
Did you know that 87% of Australians use a search engine to find their information and do research. A large amount of those searches also end up flowing into product and service research and ultimately to find a supplier for the desired product or service.
See the below graph from research company Meltwater.
Top Types of Websites Visited and Apps Used
Percentage of Internet users aged 16+ who have visited or used each kind of digital property in the past month
Businesses can no longer just rely on traditional methods like word of mouth, print advertising, direct mail, emailing and so on. A majority of customers are now online and performing their product and services searches on various platforms.
SEO is not just a one dimensional practice, it requires careful planning and an amalgamation of strategies on multiple fronts including social media and AI. Even big brands need to be optimised to maintain their market awareness or they could be left behind.
As a business owner, I understand all aspects of running a business, not just the marketing side. Working with me is not just about an SEO strategy, but rather a partner in helping your business grow.
A Small business SEO Consultant you can trust
Having ran my own small and medium businesses and working in mutli nationals, I have learnt lots over 25 years. I am here to share this experience with you and apply the wisdom I have gained to help you build your business.
I understand the pressures business face and the shortage of cash flow. Every dollar needs to make a return. Let me help you be seen as the local area expert by implementing a tested and successful Small business SEO strategy.
Our Success Is Measured By Results
Key results
- 200+ keywords ranking in top 3
- 100 number 1 results like “party hire”
- Increase in sales 10 fold
Key results
- Number 1 results for “female accountant”
- Top 3 for “small business accountin
- Lead growth of 250%
A quick guide to a successful Small business SEO strategy
Ensure you have a Google Business Profile set up: Do you currently have a google business profile? If not, simply log into google and you can set this up within 15 minutes. Ensure you have as much details as possible. Be sure to include your address as this is a big factor in your listing showing in your local area. It’s also handy to ensure you have a lot of pictures and information there.
Reviews: Seeking reviews for your small business is super important. If your competitors have many more reviews than you, Google will likely favour them over you as they see them as a more active business. Encourage your clients to write reviews, and where possible if you respond to the reviews try and mention your local area and the product or service you are specialised in. Google will pick these constant mentions up
Local Citations: Ensure your business name, address, and phone numbers are placed in as many places as possible. Make sure your address and phone numbers all match too.
Local Content & Keywords: One of the easiest ways to ensure a successful Small business SEO campaign is to create location specific pages with the names in the URL, and put information and keywords relevant to that market.
Schema mark-up: This is a file we can upload into the back end to give the google robots an exact script of what you do and what are you service.
Build a local link profile: If you’re able to acquire local links in your area this will help build trust from Google that you are the preferred local supplier. For example, there may be councils, associations, community days, school events or festivals in your area. If you align with these and get a link this can be very beneficial for Small business SEO.
Frequently Asked Questions
Do you have lock in contracts and upfront terms?
How long does it take to rank for a search term?
There are many factors that affect the time taken to rank for a keyword. This is a complex questions revolving around many factors, but some of the obvious ones are:
How competitive are your keywords? If you’re in super competitive industries where leads are worth a lot of money and there are lots of competitors spending money to achieve results, this will mean you will have to outwork them to get above. If they’ve spent lots of money and time doing this, it will naturally take longer
Age of your domain name: If you’ve just registered your domain name recently, chances are you don’t have much historical value with google. Like any situation, trust is built over time. Google gives preference to domain names that have history with google. A domain name that is 10 years old will respond better to our work than a domain that has recently been created.
Relevance of your domain name: If your domain is naturally key word rich, this can also help. Though not essential, a good domain name can help drive quicker results. Take a website called www.sydneyplumber.com.au, its going to rank quicker for the keyword “sydney plumber” than a site such as obrienplumbinggroup.com.au.
Has toxic work been done on your site in the past: We often take on sites that have had multiple agencies and seo consultants do work on them in the past. Whilst some of these works have been positive, more often than not a lot of the works harm the site more than they do good. This can take time to identify and untangle, increasing the time taken to rank a site. If a site has been penalised its our job to find out why, fix it and encourage google to come back once it has been fixed.
Budget: We strive to deliver results no matter the spend for each client, however a larger budget means more time and resources can be allocated to working on your site and getting quicker results.
How much do you services cost?
We don’t have a set fee as such, we assess each client on a case by case basis. Depending on your industry competitiveness, current state of your website, previous seo works implemented, the amount of keywords you want to rank for, your overall online objectives all determine the cost. We base cost on how much time is required to achieve your goals.
Prices are very affordable based on the industry averages, and you’ll find we deliver better results than most for half the spend. You’re welcome to book a website audit and face to face consultation, all which are free and there is no obligation to go ahead.
How do we pick the best keywords for our business?
We assist with this, using a variety of in house tools and software which analyse your industry and competitors. We also discuss with each client what they wish to be found for. We cam often find words within your own business that you may have missed or not focused on that can deliver high return on investment.
How do we keep track of your work and results?
We provide a monthly detailed report, identifying wins, losses and what we are working on to reach your goals. Being small, you can always call or email us at any time to discuss any questions or ideas you might have.
Need a Free Small business SEO Audit?
I can do an audit of your site, maps listing and linking profile and determine what needs to be done to fix this. Often small business SEO strategies are the easiest to execute and typically have the most profound positive effects on leads. Contact me today and Ill happily send you a report and strategies to fix.