Protect And Strengthen Your Online Presence
Your online reputation shapes how customers perceive your business. We implement strategic SEO campaigns to strengthen positive visibility and push harmful or negative content further down in search results.
Online reputation management (ORM)
One of my key specialities is fixing online reputations. I focus on identifying and pushing away bad online press, also known as online reputation management, whether it is for a brand or for an individual. My proven strategies will help diminish harmful content off the front page of google and beyond, depending on the level you want to go to.
The time taken to achieve this is based on the quantity of articles and press published and the sources that have published them. The quality of the bad press can also have an adverse impact on work required to push them away. I handle each case with the utmost confidentiality and do not judge anyone that approaches me to engage my services.
Are you trying to win a tender or contract from a major stakeholder? Any negative content on your brand or personal profile could seriously harm your likelihood of winning these deals. I can step in and clean up the mess.
The importance of fixing a bad online reputation
Did you know that 87% of Australians use a search engine to find their information and do research. A large amount of those searches also end up flowing into product and service research and ultimately to find a supplier for the desired product or service.
If you have bad press about your product, service, or personal brand, potential users, and ultimately customers, may steer clear of you, causing a decline in business.
As an online reputation repairer, I can essentially out compete the sources that are distributing bad content about you, by outranking them using the same SEO techniques I use to help businesses to rank above their competitors.
A positive online reputation can have major positive benefits including:
- A higher level of trust from your customers, encouraging them to make a purchase
- Increasing the likelihood of word of mouth referrals
- Improving your position against competitors
How do you fix our online reputation?
Having worked for many businesses and individuals in the reputation management space over the past ten years, I have crafted techniques and strategies to push bad PR away.
One of the main ways I conduct ORM is by putting out new, positive press about your business or personal brand that outranks the bad stuff.
We also create systems to encourage collection of more positive reviews for your business brand, products or services, and ensure these get seen.
Not all online reputation management I do has got to do with bad press. It can also be a means of building a stronger trust and credibility for yourself or brand online. Little things like re building and improving social profiles, press mentions, blog articles and founder pages can help.
There are also other online reputation management strategies I use, however these are confidential and can be discussed in a face to face meeting.
Our Success Is Measured By Results
Key results
- 200+ keywords ranking in top 3
- 100 number 1 results like “party hire”
- Increase in sales 10 fold
Key results
- Number 1 results for “female accountant”
- Top 3 for “small business accountin
- Lead growth of 250%
How do I know if my site needs online reputation management?
Every new site I take on begins with an audit of any mentions of your brand, service or personal name. Some clear signs you need help are:
- Lack of website traffic, or decreasing traffic over time
- Search engines and AI models are picking up bad content about you, harming your brand or personal reputation
- You have lost contracts with major stakeholders
Reviews
Why Choose Nick Zahra for your Technical SEO
25+ Years in Business & Marketing
Nick is a Sydney-based Technical SEO consultant working with clients nationally. With more than 25 years in the industry and a marketing degree with honours, he recognised the potential of online marketing from the early 2000s.
From Print to Digital Pioneer
Starting at Reed Business Information (RBI), part of the RELX Group, Nick successfully transitioned major print publications into digital directory platforms – moving millions of dollars in advertising spend online while reducing operating costs.
Inside Big Agencies – And Why He Left
Nick later led a growing SEO team at a large agency, specialising in technical SEO. But seeing the inefficiencies and waste that happened behind closed doors pushed him to build something different, an SEO consultancy focused purely on performance and transparency.
Business Owner First, Technical SEO Consultant Second
Having led successful companies in event hire, construction and trade industries across Australia, Nick understands business from the inside out. His approach to technical SEO is based on profitability and return above all else.
