A Small Team. Big Results.
Meet the people dedicated to helping your business grow online without the agency fluff.
We’ve cut out the fat. No fancy account managers. No swanky offices. Just experienced SEO specialists focused on getting real results for businesses across Australia.
Nick Zahra
SEO Consultant
25+ Years in Business & Marketing
Nick is a Sydney-based SEO consultant working with clients nationally. With more than 25 years in the industry and a marketing degree with honours, he recognised the potential of online marketing from the early 2000s.
From Print to Digital Pioneer
Starting at Reed Business Information (RBI), part of the RELX Group, Nick successfully transitioned major print publications into digital directory platforms – moving millions of dollars in advertising spend online while reducing operating costs.
Inside Big Agencies – And Why He Left
Nick later led a growing SEO team at a large agency. But seeing the inefficiencies and waste that happened behind closed doors pushed him to build something different – an SEO consultancy focused purely on performance and transparency.
Business Owner First, SEO Consultant Second
Having led successful companies in event hire, construction and trade industries across Australia, Nick understands business from the inside out. His approach to SEO is grounded in profitability – not vanity metrics.
Tony Adams
Tony is regarded as one of the leading global SEO consultants. With a diverse background spanning stock broking, architecture, and investment banking, he brings strategic depth that few in the industry can match.
As one of the early pioneers in SEO, Tony has been invited to speak at conferences around the world.
His specialty lies in diving deep into technical complexities — identifying and repairing issues that may be holding a site back in Google. His detailed audits uncover hidden problems and lay the groundwork for long-term performance growth.
Tara Zahra
Tara is the operational backbone of the business. With over 20 years in some of Australia’s major banks and financial institutions, she brings corporate-level strategy and execution into every client campaign, regardless if you are a small, medium or large business,
Starting as a marketing graduate, Tara quickly rose in the ranks, from junior marketing assistant to delivering major projects at a national and international level for her employers.
Today, Tara oversees marketing strategy alignment and monthly reporting – ensuring every campaign stays accountable, measurable and continuously improving.
Why Our Clients Work Directly With Experts
- You work directly with senior specialists
- No juniors learning on your budget
- No offshore outsourcing
- No bloated agency overheads
- Strategy personally led by Nic
- Led by a real business owner