Understand What’s Holding Your Rankings Back
Before building growth, we ensure your foundation is solid. Our comprehensive SEO audits uncover technical issues, structural weaknesses and missed opportunities, giving you a clear roadmap for improvement.
SEO Audit Services
Conducting an SEO Audit is the first step that any good consultant should do. An SEO audit can quickly uncover if your site functions as it should and if urgent changes are need to ensure it is being properly read by Google bots and AI models. You could spend countless hours and money trying to optimise a site, but if the internal infrastructure isn’t right, you will never have success.
I also do a thorough investigation of the competitive landscape in your industry, and highlight what your competition is doing well, and how I can get your business or brand to out perform them. During my SEO audit I will also look for niches and areas that can be exploited based on user research.
How do I achieve my AI results?
To the average person, a website might appear pretty and easy to use. However, SEO is based on how well search engine robots can read it, and if the technical components of a website aren’t right, it will never rank.
As an SEO Audit specialist, I spend many hours going through every element of your site, as well as a detailed analysis of your competitors. Some of the SEO tasks I will do can include the below:
Check sitemaps and robots.txt files: ensuring search engines and bots can read your site.
Analysis of site speed: slow sites can have significant negative impacts for SEO. We can introduce speed efficiency measures to improve this
Understanding your users and competitive landscape: Once I highlight and fix any issues within your site, we also investigate what your users are typing in to find your products and services, and how well your competitors are delivering on those searches. Our aim is to get ahead of them with our fixes
Structured data: I ensure your site has schema mark up so the bots can better understand your site and what you do
Implement SSL certificates to secure data: if you don’t already have this implemented
Mobile functionality: check your site loads properly and performs on mobile devices the same way it does on a desktop
Overall site layout: adjustments to ensure your customers can easily navigate the site and stick around
Internal linking: I will ensure products, services and relevant pages on your site link to other important pages on your site, allowing the robots to easily navigate your entire site and rank your important pages.
Content: Simple things like low level of content, not enough keywords and poorly written website content can impact its ability to be found. If your competitors have more information, articles, helpful tips and FAQ’s and offer the user a better experience, search bots and AI models will choose it over yours.
Titles and meta descriptions: the way your titles are set up all affect the way the search engines read your site and interpret it. Important snippets called meta descriptions that give the user a few line summary of what your page is are critical in getting your site to rank and are one of the first thing our SEO Audit audits look at and fix.
Our Success Is Measured By Results
Key results
- 200+ keywords ranking in top 3
- 100 number 1 results like “party hire”
- Increase in sales 10 fold
Key results
- Number 1 results for “female accountant”
- Top 3 for “small business accountin
- Lead growth of 250%
How do I know if my site needs an SEO Audit?
Every new site I take on begins with a SEO Audit. Some clear signs your site needs on page adjustments include:
- Lack of website traffic, or decreasing traffic over tome
- Search engines and AI models are not picking up your important pages
- The website loads slow on desktop, mobile or both
- You are receiving messages from google console that your site has crawl errors
- A recent re do of your site has led to immediate rankings drops. Sometimes web design companies can do an amazing job of rebuilding your existing site bit don’t know how to integrate the technical elements so your site ranks. We often get this were a company had amazing results but a website freshen up has seen them disappear.
Reviews
Why Choose Nick Zahra for your Technical SEO
25+ Years in Business & Marketing
Nick is a Sydney-based Technical SEO consultant working with clients nationally. With more than 25 years in the industry and a marketing degree with honours, he recognised the potential of online marketing from the early 2000s.
From Print to Digital Pioneer
Starting at Reed Business Information (RBI), part of the RELX Group, Nick successfully transitioned major print publications into digital directory platforms – moving millions of dollars in advertising spend online while reducing operating costs.
Inside Big Agencies – And Why He Left
Nick later led a growing SEO team at a large agency, specialising in technical SEO. But seeing the inefficiencies and waste that happened behind closed doors pushed him to build something different, an SEO consultancy focused purely on performance and transparency.
Business Owner First, Technical SEO Consultant Second
Having led successful companies in event hire, construction and trade industries across Australia, Nick understands business from the inside out. His approach to technical SEO is based on profitability and return above all else.
SEO Audit FAQs
What is an SEO Audit?
In simple terms, ensuring a websites infrastructure is all correct, allowing it to be ready quickly and properly by search engines like google and Bing. In recent times, a sites technical set up has grown even more important to allow AI models to read them. It also involves looking at the competitive landscape of your industry and seeking out opportunities to grow your online presence.
I know nothing about IT, how will I know if I need an SEO Audit?
All sites should have an SEO audit conducted from time to time. Algorithms change with google all the time and AI is constantly evolving. With 25 years in the industry, you can trust me to perform a detailed SEO Audit of your website if you engage my seo services.
Do I need to worry about a SEO Audit, my site looks great and customers like it?
Yes, a pretty site is useless if it can’t be found in search engines and AI. Customers may be finding your site from business cards or other advertising, but it won’t be found online if your site is not properly set up.
After fixing the SEO Audit issues, will my site start ranking?
It could, if you have a trusted site and good link authority. If not, we need to build links coming into your site over time to build its trust with search engines, and it will then rank.
