Targeted Paid Advertising That Delivers Results
Google Ads complements your organic strategy by generating immediate visibility and traffic. When executed properly, PPC becomes a powerful addition to your long-term digital growth strategy, not a replacement for it.
Google Ads, pay per click management
Google ads is one of the most effective ways to instantly attain leads online, especially if you are not coming up in the current free results. As many are aware, it’s extremely challenging to get your business on the organic results on the first page of google, and this is where Nick Zahra SEO typically comes to the rescue. However, it does take time. If you want instant leads, then googles pay per click is the go to for many businesses.
So what are ad words:
AdWords is googles platform for businesses to pay to appear at the top of google search results for their keywords. You can pay a price per click to have google show your business at the top of google above your competitors.
Your business is charged every time your ad is clicked on. The price of the click varies based on the competition of the word and how much other businesses competing for the same word are willing to pay. It’s an auction system. If you want to appear for local plumber, and its $5 per click to be at the top, someone can come along and pay 5.50 to appear above you. You might then go higher to outbid them. Its unfortunately a vicious spiral. We highly recommend natural SEO as a long term strategy, but adwords can still play an important piece of the puzzle for your businesses overall online marketing strategy.
As online search has become more popular, more businesses are fighting to be at the top. Some keywords can now cost hundreds of dollars. The real risk is that there also can be wastage, you get charged regardless if the customer is just doing research or shopping around.
How can we help:
We are google AdWords experts and know how to get your ads in front of the right people to bring in qualified leads. Whilst clicks are important, converting them to sales is the essential part of the chain. Previously google ads was a relatively easy system to do yourself, however with major updates over the years this has become much more complicated.
Self-managing your campaign can lead to issues with bidding strategies, conversion tracking, budget leaks and wastage. Our experience ensures every dollar of your spend is effective.
Our Success Is Measured By Results
Key results
- 200+ keywords ranking in top 3
- 100 number 1 results like “party hire”
- Increase in sales 10 fold
Key results
- Number 1 results for “female accountant”
- Top 3 for “small business accountin
- Lead growth of 250%
Frequently Asked Questions
Do you have lock in contracts and upfront terms?
How long does it take to rank for a search term?
There are many factors that affect the time taken to rank for a keyword. This is a complex questions revolving around many factors, but some of the obvious ones are:
How competitive are your keywords? If you’re in super competitive industries where leads are worth a lot of money and there are lots of competitors spending money to achieve results, this will mean you will have to outwork them to get above. If they’ve spent lots of money and time doing this, it will naturally take longer
Age of your domain name: If you’ve just registered your domain name recently, chances are you don’t have much historical value with google. Like any situation, trust is built over time. Google gives preference to domain names that have history with google. A domain name that is 10 years old will respond better to our work than a domain that has recently been created.
Relevance of your domain name: If your domain is naturally key word rich, this can also help. Though not essential, a good domain name can help drive quicker results. Take a website called www.sydneyplumber.com.au, its going to rank quicker for the keyword “sydney plumber” than a site such as obrienplumbinggroup.com.au.
Has toxic work been done on your site in the past: We often take on sites that have had multiple agencies and seo consultants do work on them in the past. Whilst some of these works have been positive, more often than not a lot of the works harm the site more than they do good. This can take time to identify and untangle, increasing the time taken to rank a site. If a site has been penalised its our job to find out why, fix it and encourage google to come back once it has been fixed.
Budget: We strive to deliver results no matter the spend for each client, however a larger budget means more time and resources can be allocated to working on your site and getting quicker results.
How much do you services cost?
We don’t have a set fee as such, we assess each client on a case by case basis. Depending on your industry competitiveness, current state of your website, previous seo works implemented, the amount of keywords you want to rank for, your overall online objectives all determine the cost. We base cost on how much time is required to achieve your goals.
Prices are very affordable based on the industry averages, and you’ll find we deliver better results than most for half the spend. You’re welcome to book a website audit and face to face consultation, all which are free and there is no obligation to go ahead.
How do we pick the best keywords for our business?
We assist with this, using a variety of in house tools and software which analyse your industry and competitors. We also discuss with each client what they wish to be found for. We cam often find words within your own business that you may have missed or not focused on that can deliver high return on investment.
How do we keep track of your work and results?
We provide a monthly detailed report, identifying wins, losses and what we are working on to reach your goals. Being small, you can always call or email us at any time to discuss any questions or ideas you might have.
