Location-Based SEO That Targets The Right Markets
GEO SEO focuses on improving your visibility in specific cities, regions and service areas. We structure your digital presence to ensure your business appears where your ideal customers are actively searching.
GEO Consultant (Generative Engine Optimisation)
A GEO Consultant, in simple terms, is being found in searches performed in Language Learning Models, better known as platforms such as Chat GPT, Perplexity and Gemini to name a few. The way your site functions can largely impact if it will be able to get found by AI models.
You could spend countless hours and money trying to come up in search queries, but if the internal infrastructure of your website isn’t right, you will never have success appearing. The signals that you send across all platforms on the net also largely determine your likelihood of being picked up. I can help you achieve GEO results fast by helping you expand your digital footprint.
The importance of a GEO consultant
GEO consultants are hot in demand as the AI landscape continues to grow momentum. A recently coined term, “GEO consultants”, are specialists in helping companies appear as the preferred answer to the user’s questions on platforms like Chat GPT and more. The user could be using the LLM’s for research, but many are starting to use them for product and service research, ultimately leading to sales transactions for businesses if they are found.
As you can see from research company McKinsey, AI is already accounting for 44% of users searches, vs 31% on traditional search engines such as Google and Bing. The time has arrived where LLM models like Chat GPT and Perplexity have overtaken traditional google searches. The recent introduction of Googles “Gemini” AI platform along side its search bar is further proof the world’s largest search platform is recognising the sheer importance of AI.
How do I achieve my GEO results?
Ensure you’re highly active on all platforms: AI platforms are using multiple sources to do their research to provide the user with the most accurate answer. They are known to crawl all types of social media platforms, question and answer sites like Quora and Reddit, google reviews, articles and press releases, citation sites like true local and yellow pages, review sites like Yelp to name a few. The more active you are and the bigger your digital footprint, the more likely you are to achieve generative engine optimisation.
Check sitemaps and robots.txt files: ensuring LLM and bots can read your site. I will do a technical analysis of your site and as a qualified AI consultant, will fix any technical issues so it can be read.
Analysis of site speed: slow sites can have significant negative impacts for AI. The platforms want to deliver users super fast results. If your site is slow, your AI goals will never be achieved. We can introduce speed efficiency measures to improve this
Structured data: I ensure your site has schema mark up so the bots can better understand your site and what you do. This gives them an exact blueprint of what your site is about and the message you want to send them.
Mobile functionality: As part of my AI Consultant analysis, I will check your site loads properly and performs on mobile devices the same way it does on a desktop
Overall site layout: adjustments to ensure your customers can easily navigate the site and stick around
Internal linking: I will ensure products, services and relevant pages on your site link to other important pages on your site, allowing the robots to easily navigate your entire site and rank your important pages to show on the likes of Chat GPT, perplexity and Gemini
Content: Simple things like low level of content, not enough keywords and poorly written website content can impact its ability to be found. If your competitors have more information, articles, helpful tips and FAQ’s and offer the user a better experience, search bots and AI models will choose it over yours. As an experienced AI consultant, I can advise what needs to be written.
Titles and meta descriptions: the way your titles are set up all affect the way the LLM models read your site and interpret it. Important snippets called meta descriptions that give the user a few line summary of what your page is are critical in getting your site to rank and are one of the first things my AI audit checks.
Our Success Is Measured By Results
Key results
- 200+ keywords ranking in top 3
- 100 number 1 results like “party hire”
- Increase in sales 10 fold
Key results
- Number 1 results for “female accountant”
- Top 3 for “small business accountin
- Lead growth of 250%
How do I know if my site needs GEO adjustments?
As a trusted AI consultant, I will perform a solid technical analysis of your site to start with. Some clear signs your site needs on page and off page adjustments include:
- Lack of website traffic, or decreasing traffic over time
- Your site is lacking a digital footprint- Your site lacks a GMB listings or needs additional information, you have limited or no citations, you don’t have all your social pages set up or they are lacking content, you haven’t been blogging or issuing press releases.
- AI models are not picking up your important pages
- The website loads slow on desktop, mobile or both
- You are receiving messages from google console that your site has crawl errors
- A recent re do of your site has led to immediate drops in AI model appearances. Sometimes web design companies can do an amazing job of rebuilding your existing site bit don’t know how to integrate the technical elements so your site ranks. We often get this were a company had amazing results but a website freshen up has seen them disappear.
- Your site is lacking reference to common questions users may be searching for answers for
Reviews
Why Choose Nick Zahra for your Technical SEO
25+ Years in Business & Marketing
Nick is a Sydney-based Technical SEO consultant working with clients nationally. With more than 25 years in the industry and a marketing degree with honours, he recognised the potential of online marketing from the early 2000s.
From Print to Digital Pioneer
Starting at Reed Business Information (RBI), part of the RELX Group, Nick successfully transitioned major print publications into digital directory platforms – moving millions of dollars in advertising spend online while reducing operating costs.
Inside Big Agencies – And Why He Left
Nick later led a growing SEO team at a large agency, specialising in technical SEO. But seeing the inefficiencies and waste that happened behind closed doors pushed him to build something different, an SEO consultancy focused purely on performance and transparency.
Business Owner First, Technical SEO Consultant Second
Having led successful companies in event hire, construction and trade industries across Australia, Nick understands business from the inside out. His approach to technical SEO is based on profitability and return above all else.
GEO FAQs
What does GEO mean?
Generative Engine Optimisation, which in simple words is ensuring your website appears in the answers that AI platforms display like Chat Gpt, Perplexity and Gemini
I know nothing about GEO, how do I get my page to show in answers
With 25 years in the industry, you can trust me to perform a detailed AI analysis of your site and digital footprint. As a trusted AI consultant, I can advise the steps and strategies to get you to appear
Do I need to worry about GEO, my site looks great and customers like it and it ranks in Google?
Yes, you should. 40% of users are now starting on LLM platforms, so you could be left behind if more users begin to start their first searches there. If you’re competitors are showing and you’re not, you could lose leads.
How long will GEO take to achieve?
It depends on what works have been done prior. If you need small tweaks, you could be coming up in weeks. However, if your site needs major technical adjustments and your digital footprint is minimal, it will take time to build all these up and have the AI models trust you are the best answer to the user’s queries. As a master AI consultant, I can confidently help you appear over time.
