Increase Local Visibility On Google Maps
Your Google Business Profile is often the first impression customers see. We optimise and manage your Google Maps presence to improve local visibility, increase calls and drive enquiry-based traffic to your business.
Google Maps Optimisation
I am a specialist when it comes to google maps optimisation. I can help your business appear at the top of local business searches. Typically, Google shows three maps listings at the top of the page, and you can expand that view to show more. If you’re not in the top three spots, you will likely miss that lead to your competitors if the user is happy with one of the first results.
With more users doing their search’s on mobile devices, the google maps is typically the first thing that shows up. Googles own maps actually generate 50% more clicks than if you get to the top spot of Google in the natural results, hence the reason google maps optimisation is the most important thing you can do for your business.
What Google Maps Optimisation mean in simple terms?
This is the process of getting to the top of the 3 pack listings. The results are largely determined by your google business profile and how well set up it is, but it’s also linked to online signals you put out to ensure google sees your site as a trusted source. Some of these online signals could be constant reviews to your listing, presence on social media like Facebook, Instagram and linked in, your consistency of blog posting and articles, as well as high authority sites linking to you
Why do google maps rankings matter so much?
Google maps optimisation has become critical due to the way google shows results. The search engines and AI platforms are increasingly trying to find answers to the users searches as close to them as possible.
Google will detect the ip address of your computer or mobile device, and try and match it with a local result. For example, a user looking for an electrician in Brisbane, google will try and show businesses within that area. This match is likely the best for the user as only a local electrician will be able to service the lead quickly, as opposed to someone that might be hours away or in another state or city.
Being visible in that section can make a big difference to the number of enquiries your business gets, and typically can be the largest generator of leads for a business digitally.
How do achieve google maps optimisation
Optimising your maps listing is not that hard at all. Some of the simple things you can do yourself are listed below:
Choosing the right business category for your business: ensure that your product or service matches the category you place yourself in. You can actually set up to 20 keyword categories in the maps back end.
A description of your business that has body and keyword relevance: Maps gives you 750 words to use, so use that space to ensure quality content that relates to your business, all with your keywords fed in without being over saturated.
Photos: constant photos and particularly if people review and do photos helps immensely. This shows google your active and provides a better experience for the user as they can see your product or service and gauge interest.
Be active: many business fall into the trap of having set up their google maps listing, added good content and then have left it unattended. The more active you are, the more google and your potential customers trust you
Correct details: ensure your google map has the correct phone number, address, opening hours and more and this is exactly the same as your details that appear on your site and other websites and social media.
It sounds simple, but small details can have a noticeable impact on how Google views your listing.
Our Success Is Measured By Results
Key results
- 200+ keywords ranking in top 3
- 100 number 1 results like “party hire”
- Increase in sales 10 fold
Key results
- Number 1 results for “female accountant”
- Top 3 for “small business accountin
- Lead growth of 250%
Google Reviews are King
Google wants to ensure you are the best match for the users query. A solid amount of positive reviews will be the biggest factor in your map listing getting to the top. One of the main strategies we focus on when doing your google maps optimisation is getting you set up to easily collect reviews.
For example, setting up a QR code that your customers can quickly scan to bring up your profile to review is one of the fastest ways to collect reviews. For example, you might be a café in Perth. It’s likely you have regular customers who have your coffee daily. We would set up a QR code that could be printed and placed near the Point of sale to encourage loyal customers to post. Email surveys are also another way to collect reviews and optimise your maps.
See below some of our very own google maps reviews
Reviews
Google maps optimisation FAQs
How long does it take to optimise a maps listing?
This can vary, and largely depends on if your listing is new or existing. Google gives weight to historical factors such as how old it is. They typically trust things that have some history. However, you can still rank if new. You need to ensure you have everything set up properly, and continue to update it, add photos, add stories and collect reviews. You can get to the top by outworking your competition. We can manage your google business optimisation.
Can you pay to be at the top?
Yes you can, google maps works in the same way as pay per click ads. Many people pay to be at the top, and it gets instant leads. However the catch to this is it can be expensive per click. Coming up in the free section is the most economical long term.
I don’t have a google maps listing, should I set one up?
Yes, definitely. Its free to do and pretty simple. Just follow the steps and verify your business and fill in all the content to get a completed profile.
I have a maps listing and it’s up to date but it stills doesn’t come In the top 3?
A few factors determine the position of the google maps. The most significant is the area. If you’re trying to come up in a totally different area and google knows you’re not there, it will show more locally aligned businesses first. Also the signals your site sends out digitally also attracts trust from google. If you’ve just done a good job of managing your listing but no other SEO work, it will largely go unnoticed.